Keith Richards for Louis Vuitton Ad Campaign 2008 by Annie Leibovitz

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What’s gotten into fashion industry lately? Here’s another marketing gesture I get in the (very) wrong way:

Keith Richards models for Louis Vuitton! In case you’re not into rock’n’roll, Keith Richards is a Rolling Stones member with heavy drug history and carrying the honorable age of 64 years. Not that it would be an age matter, or chemical substance abuse, but I really don’t see the bottom line of this campaign.

Shot by Annie Leibovitz (she has an eye for legends, right?) with a heavy slogan (“Some journeys cannot be put into words. New York. 3am. Blues in C”) and noble ending (Keith Richards plans to donate the advertising fee for the Climate Project), the Louis Vuitton – Keith Richards campaign is set to shock! At least that’s the message from Antoine Arnault (Vuitton’s head of communications) : “I think when people are flipping through a magazine, this will stop them.”

Keith Richards for Louis Vuitton 2008 by Annie Leibovitz

I don’t want to be harsh on LV staff, but I see things “stopping” me almost every day (car accidents for instance), that doesn’t make me buy anything.. But hey, maybe I’m getting it all wrong. What do you say? Is Keith Richards good for Louis Vuitton? Is it just me, or he’s just like “freshly” pulled out of Tim Burton’s Corpse (husband) Bride? Oh! I think I get it – he was brought along for this campaign to represent the spirit of 1854 Louis Vuitton’s Maletier first ever project?
(via wwd)


#1 Adriana on 03.05.08 at 12:06 am

I won’t be caught dead in or with anything that has the name Louis Vuitton on it! These damned CEO’s has ruined the soul of fashion in many occasions….god….

#2 kpriss on 03.05.08 at 6:51 am

:) commercials tend to do that with every precious thing. Sad but true. Maybe that’s what Keith said and changed his mind about wearing LV before his due time, so that’s what brought him in this advertising campaign…

#3 Sofia And Francis Ford Coppola Louis Vuitton Ad — StyleFrizz on 06.07.08 at 6:58 pm

[…] Keith Richards and his advertorial for Louis Vuitton? Well, it seems we’ve got another one joining the […]

#4 marjo salojarvi on 08.19.08 at 11:52 pm

can you buy the Keith Richards for Louis Vuitton Ad Campaign poster anywhere? it is amazing

#5 Touch on 02.04.09 at 8:21 am

That’s exactly what I’d like to know. I’ve been looking for it since november 2008, and yet cannot find it!
If anyone has a solution?? please email me at

#6 ARAD on 12.14.12 at 11:28 am

This is an epic poster to be framed and hung with a spotlight on it. Keith is ROCK and ROLL and this pict says it ALL! – Where can I buy this print?

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