Diane Kruger Is Calvin Klein Beauty Perfume Spokesface

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The mystery of Diane Kruger’s white Met Costume Institute 2010 Gala dress is now revealed: Diane is the latest spokesface of a new perfume from Calvin Klein.

And she’s all dressed in white fronting Calvin Klein’s Beauty ad campaign. This is going in an entirely different direction than Obsession and, why not, it’s a good change of rhythm for CK. Sure, the Eva Mendes campaigns were catchy, but too much of that can prove to affect the brand itself. People weren’t expecting to see such a drastic change so I’m concluding that Diane Kruger and Beauty’s minimal charm, though slightly dull, it’s definitely a good move. Wouldn’t you think? (via)