You know The Eyes of Mars was pretty successful for a celeb-featuring song. I heard it on the radio a coupe of times and it haunted my mind days after. Sure it was a typical Franz Ferdinand song, and still…
We only have the teaser image from Marion Cotillard‘s upcoming Lady Dior campaign. Taking place in Shanghai, Lady Dior Lady Blue Shanghai was directed by David Lynch and the print campaign shot by Steven Klein. With such names, it’s hard to believe the campaign will turn out unpleasant. I just hope it’ll be less noir than the previous Lady Dior campaigns. Though with Lynch a bord… What do you think? Noir ou pas noir? (photo via)
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I have to say that a) I love Marion Cotillard and b) I love this Dior bag in whatever colour they present it in and I like the themed ads.
This is an aside but who is the handsome man who is holding her arm? : )
Beautiful. And this is *so* Annie Leibovitz.
What gets me, and don’t get me wrong (I do like Marion Cotillard), is that many of the French luxury houses are eurocentric in their approach and this campaign is more proof of it. Placing Cotillard in Shanghai is absurd to me when there are so many female Asian celebrities that can do the job and the reason I say that is because of the higher percentage of Asian clientele that support these luxury houses of late.
These campaigns make me question whether luxury houses, particularly French ones, are racist on some level. Look at Chanel, Lagerfeld has acknowledged the importance of the logo for Asian clients, in its role in the immediate association of a brand, so he, as well as LVMH, are aware that a large percentage of their clients are Asian. So why the continued eurocentricity?
I don’t think it shows racism on the part of the French luxury houses. You can’t blame ’em for having an on-going love affair with the exotic East and using the setting of Shanghai shows the fascination. We can forgive the French for being steadfastly eurocentric – or perhaps, Frenchcentric, more to the point. Yes, the Asian market for these lines are huge but the image the brands want to project is European chicness, elegance, beauty. That is what they are selling to Asian clients. It’s an exoticism to these clients. They may well have an on-going love affair with the West too, remember.
I’ve to agree on this point with MBJ though I shall never stop to raise my voice against every form of racism. It’s true that the Asian buyers loves the “exotic” Euro look. The Euro brands are still better sold and in demand than their own brands. Younger, new Chinese designers try to make progress and last week Beijing has it’s Fashion Week, they showed great pieces!
David Lynch? I see some “Blue Velvet”?
Ah David Lynch! For me, he is at his best with Mulholland Drive and Lost Highway… unfortunately I found his other films far too alienating.
Blue Velvet too? I re-watched it last week, what a great film! Hmm, as for for Isabella Rossellini she looked au-natural in this film a thing we never see anymore. Speaking about “alienating”!
Ellington, I googled and searched for the handsome man! Can we share him? ;) He looks so interesting but all I could find was: “unknown male model”. :(
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