Louis Vuitton is happy to join the Christmas spirit and they’re bringing their vision, though luxury and monogram distorted, to the festive table.
Actually, their Christmassy campaign was inspired by Charles Perrault (yes, like in Little Red Riding Hood’s author) so make no mistake, there will be something magical about it! (and some extensive Photoshop use for a good fairy tale cause) Now if they would have used Gaga for the set, I would have been a happy girl! Merry Vuitton Xmas, Dahhhlings! Click through to discover the magical pictures (or jump to the gallery here) (via)
5 comments
How whimsical. :)
Charles Perrault also is credited for Cinderella. He actually did not write these fairy-tales he just took the oral tradition of these stories which had be told for many years and put them to paper. He also tidy them up as originally stories such as Little Red Riding Hood had very sad and tragic endings. It was a precautionary tale for young girls, to avoid “bad men” and influences.
Her red cloak represents her starting menses and her going to grandmother’s is her going to learn from her elder kinswoman about her right of passage. Red Riding Hood has a sad end though. There is no kind woodsman to save her.
It was not until the Victorian’s that we got the happy ending version of this fairytale and all of the others too. They deemed the true versions too shocking.
Sorry for the literature lesson. It was one of my majors as an undergrad. I love the history and meaning of story telling and stories. ;)
no, no! Don’t be sorry! It’s always great to learn something new. I have been fuzzy when writing the article and haven’t set the historical record straight so you were right to bring the “author” theme to light.
I remember when I was young I loved fairy tales. Some I read 20-30 times over because I was running out of books and didn’t know what else to do than re-read my old ones. Anyways, growing up and discovering the text analysis was quite an epiphany: my old, simple, enchanting woods, pretty princesses and so forth they all had been given multiple psychological dimensions. For instance, one of my greatest discoveries was that children were given more than just one name (in some cases more than two-three or more) because there was a belief saying that if one has more than just one name, the cholera won’t find him/her… (and to think that all this started with Louis Vuitton! lol)
Loved the literature lesson(s). I’ve once know about this but forgot it all.
To be honest, I never really liked fairy tales. Even with the happy endings I found them often cruel and mean as a little girl….I never couldn’t relatet o the stories in real life as child.
Strange enough The Adventures of Alice in Wonderland, which I read the first time when I was 8, almost 9, in a hospital, sneaky under the blankets when we ought to rest, did intrigue and exited and scared me but one way or another I was mesmerized?
So yes, Kpriss for once I like LV! ;)
Adriana I think you weren’t. I always was pretty obsessed with that book (and the Disney movie) too. (Nowadays I can recite, in Spanish, the poem that the little rat recites in the movie!)
I still love fairy tales; I find them exiting and magical.
After reading Ellington’s literature class I remember that I read once in a newspaper article that most of them had a macabre final. For example, the queen who tried to kill Snowhite with the poissoned apple was punished to dance with a hot iron shoes till dead.
And I thought there was something wrong with me, that I was getting over-sensitive when I discovered that the good ol’ Disney classics were terribly violent and cruel (not to mention the offensive language) when we started playing those for the kids. Like you said, s. – Snow White is pretty strange. As opposed to the classic violence and symbolism, the new Disneys/Pixar seem more empathic and careful (Cars is truly a wonderful story, very wise ;) ).
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