The WOW Ad Factor

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Since I’m officially searching for why-s in recent ad campaigns, I thought I’d give you something really inspirational. Ad inspirational!

Milton Glaser’s advertising perspective is something that every ad agency in the world should keep in mind and start building the commercial strategy towards that breathtaking result:

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

Who is Milton Glaser and why should he preach advertising? (the story continues right after the jump with more images)

Mr. Glaser is a world renowned graphic designer who invented the “I love New York” logo and so many others iconic works (he also founded New York Magazine). One of his brilliant campaigns stands for anti racism. We Are All African. Who are advertisers to dispute historical facts? Should advertising stand for more than shallow frolicking?

And since I’m talking morality and advertising, We should always remember that no matter what we do, “What goes around, comes around”! (what a great way to show us how responsible we really are: Big Ant International for Global Coalition for Peace) (via)