Levi’s Bodywear Ad Campaign

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Seeing the new path of advertising and magazines pictorials, the dark and/or bodily aggressive perspective that goes by the name of art these days, I promised myself I’ll hunt down and confront my consumerist self with every advertising campaign I could!

To make the long story short – these are the new pictures from Levi’s Bodywear Ad Campaign. Feeling a bit of Adam and Eve inspiration? You should, since it’s all about Creation here. (the story continues right after the jump!)

Levis Bodywear ad campaign 2009

Using Botticelli’s Birth of Venus as background and posing, the ad campaign twists the classic perspective around the new bodywear and makes it atemporarly appealing. Would this view on eternity be more interesting for potential clients than Eva for CK? (via)

Levis Bodywear ad campaign


#1 Daydreamer on 06.21.09 at 9:25 am

it’s an interesting ads but I think the difference is that CK tends to use Eva as a celebrity in the ad but the concept is kind of the same. For this Levi’s ads, I like the the first picture a lot, the poses are typical but their bodies are perfect and it’s quite alluring. And I guess the bra is very comfortable by the shape and fit.

#2 Adriana on 06.21.09 at 11:56 am

I stick to Sloggi’s knickers, yeah flame away, I love them. And to Hunkemöller Lexis bra’s.
And I love Marlies Dekkers who create the best underwear. Watch that name! A lot of US celebs are yet her clients.

#3 Ellington on 06.21.09 at 4:27 pm

I like how their body wear looks.
I usually get CK but I may give this line a go if I like how it feels.
Oh and the models are beautiful, its nice to see other ethnicities represented. :)

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