Mel B’s Ultimo Spring Summer 2009 Ad Campaign

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Mel B’s success with the first Ultimo campaign was so significant, she decided to throw in another ad campaign. For Spring Summer 2009 she plays it burlesque.

Hardly breathing but visibly more at ease than her first photoshoot for Ultimo, Mel B is trying to convince us that the obvious embarrassment she shows in the ad prints are nothing but pride and joy for wearing such exquisite lingerie. (don’t miss all Mel B.’s pictures from the Spring Summer 2009 Ultimo Ad Campaign)

I admit, while having nothing against her, physically (her enviable figure is inspiring for so many women), I’ve really seen more convincing photos in a Walmart catalog. Does she sell Ultimo to you? (via)