Recession Haute Couture: Evian By Jean Paul Gaultier

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There’s always room for fashion in our lives. With our without the recession, Haute Couture and Prêt-à-Porter will always insinuate in every fashionista’s daily routine.

Fashion it up with a Manolo Diet Coke, or simply with a bottle of Evian by Jean Paul Gaultier. This is not the first time Evian plays the fashion trick. They’ve done it before with Christian Lacroix and now they’re at it again with Jean Paul Gaultier. (more information, pictures and video right after the jump!)

Like every maison with a serious amount of self respect, Evian is doing two collections: Haute Couture and Prêt-à-Porter. The first collection, Prêt-à-Porter was issued for the 2009 Holidays Season. The bottle, screaming Jean Paul Gaultier, has an aristocratic design: simple, with just one color – vibrant blue, plays it all in the crystals game (the bottle is covered with giant crystals to create a shimmering cooling effect).

The Haute Couture collection has 5 bottles created at the House of Baccarat and will be exhibited in 5 different locations (besides Paris – their home, New York, London, Moscow, Tokyo, Melbourne). Each bottle has its own unique look: New York is a cascade of air bubbles enveloped in crystal, London has a crystal tray with goblets attached to it, like an invite to taste Evian.

Moscow has tiny crystal droplets streaming down the bottle into a micro lake. The Tokyo bottle has a crystalline mirror to admire itself in it, just like Narcissus. Melbourne’s bottle has crystal drops of water gathering in a mini pool. My favorites are New York and Tokyo. Which ones do you prefer? (there’s a mini-site attached to this collection and you can view it here) (via 1, 2)