Nastia Liukin’s Ads For BCBG MAX AZRIA Spring Summer 2009

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Nastia Liukin is not you average model. But then again advertising campaigns are hardly a models-only territoire.

A golden medal in the Beijing Olympics 2008 seems to have imposed Nastia in the world’s eyes. Bound to think of her as in terms of excellence, I’m looking at her new contract – the Spring Summer 2009 Ad Campaign for Max Azria and summarize it as wonderful. Could just as well be a fashion magazine spread, Max Azria’s SS 09 ad campaign with Nastia Liukin is set for gold! Couldn’t there be more of these campaigns were the model actually presents the clothes and not the other way around? (click picture to see larger image) (via wwd,

Nastia Liukin BCBG MAX AZRIA Spring Summer 2009 ad campaign 1

Nastia Liukin BCBG MAX AZRIA Spring Summer 2009 ad campaign 2


#1 Dolly Bird on 01.13.09 at 9:29 am

The pictures are Nasty!

#2 Adriana on 01.13.09 at 10:37 am

Nasty? Oh, I thought it they were meant for Pilates or fitness classes!

That so much admired and over rated ‘dogging’ shoot by Steven Meisel was really NASTY!

#3 Adriana on 01.13.09 at 10:39 am

Sorry, but that girl is really flexible. She must have had ballet classes. But what clothes are here to view? Or are they about that bag or/and shoes?

#4 Dolly Bird on 01.13.09 at 1:15 pm

Before I get flack, I meant Nasty as in Nice.
Its refreshing to see an Olympic gymnast in an ad rather than another actress or singer.

#5 Adriana on 01.13.09 at 1:58 pm

Oh, I see in so ‘Nasty’ is the new ‘Nice’?

And apologises not a ballet dancer but a Golden Medal gymnast. I’m not very familiar with the Olympics.

#6 Ellington on 01.13.09 at 6:32 pm

I would say that those photos are SICK as in nifty, cool ,good!
I love the shoes she is wearing in the first photo! As for showing the clothes, she is an Olympian and they have to show her doing her stuff, the clothes seem to be an accessory.

#7 Adriana on 01.14.09 at 10:31 am

‘VET’ in Dutch though ‘SICK’ is used here too. Whatever…..

#8 WhatDoesThatTellYou? on 07.29.09 at 11:19 am

You can’t see her face…

#9 Jen on 08.09.09 at 4:53 am

I think it’s great that she’s doing this but I think she should do other poses besides kick her leg up and arch her back. We NEVER see her face in these pics.

#10 theoumz on 01.27.10 at 9:45 am

i’m think so good,nice!!

photographer wanna be present her colth,shoe ,etc.
b’caz ad.campaign must show assessary fist,model 2nd

It’s “ART”

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