Mango is Cruz-ing for the 4th time. Penélope & Mónica Cruz are the house’s designers for fall-winter 2008 2009 too.
The ad campaign will, of course, feature the two sisters and will be shot by the same Mert and Marcus (just like the others, just like Elizabeth’s Hurley photoshop bikini campaign). What I don’t get, really, is how they come to prepare a collection from now till fall 2008… Do you think they really draw patterns and sketches and get involved in the actual production?
(via wwd)
3 comments
Another celeb line?
I’m not an expert but I think there’s a team behind them that do most of the work.The Cruz sisters dictate what they want and just choose the sketches and fabrics.I think they sincerely would like to participate actively in the production but such stars don’t have the time do they.But they do have the time to send that paycheck to the bank.
I wonder if the turnover is that interesting for them to continue the collaboration on and on.. It must be.. But the leader of the high street pack is Zara…
Your’e right kpriss.Zara took over the No.1 spot from Gap.I have to admit Zara does nice things and there are new arrivals twice a week I think.I think that’s their magic formula.Women keep going back to see these new arrivals.
I’m a fan of Gap btw.
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