Armani Storezilla On Fifth Avenue

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47,000-square-foot store for Armani in New York. It’s like luxury can’t breathe no more in small store spaces, it absolutely has to have a space to turn the helicopter in…

Of course, when doing the Met with dame Wintour requires a bit of big thinking. Not to mention he’s going to dress (for tonight’s special superhero superevent) George Clooney, Julia Roberts, Sarah Larson, the Tomkats, David Beckham and Posh, Camilla Belle.

However, let’s get back to the storezilla (designed by Massimiliano and Doriana Fuksas) said to gather under its roof all Armani brands ( Emporio Armani, Armani Jeans, Armani Dolci, Armani Casa) plus a restaurant.

“I was curious to see this store. New York needs glamour. It needs size. This store is an act of faith toward the Americans and Fifth Avenue shoppers because I still very much believe in this market in which I invested a lot. (…) On Fifth Avenue you have older ladies who travel in limousines together with younger and trendier women that shop in similar places because diversification is a market need these days.”

Then again, what are we to expect from a 74 years old designer whose latest passion is a 213-foot olive steel and glass yacht than luxury talk?