Agatha Ruiz de la Prada Designs Bic Lighters

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I thought there was a campaign trying to inhibit smoking or at least discourage smokers from looking at their habit as a glamorous one.

Obviously I was wrong since rumor has it that Agatha Ruiz de la Prada has redesigned the Slim and Mini Bic Lighters giving them a spring makeup. Or I may be still wrong if you tell me lighters are mainly used for something else than smoking. Are they? What’s the purpose when redesigning the means to an end?

Prada Designed Bic Lighters

1 comment so far

#1 A8ness on 03.26.08 at 4:08 am

The design are soo standard I expected a little bit more creative designs from Prada. Even people with no creative background could design this.

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