Agatha Ruiz de la Prada Designs Bic Lighters

I thought there was a campaign trying to inhibit smoking or at least discourage smokers from looking at their habit as a glamorous one.

Obviously I was wrong since rumor has it that Agatha Ruiz de la Prada has redesigned the Slim and Mini Bic Lighters giving them a spring makeup. Or I may be still wrong if you tell me lighters are mainly used for something else than smoking. Are they? What’s the purpose when redesigning the means to an end?

(via)