You think you know Pharrell just because you know Happy? Read these lines and think again! Pharrell has been producing, writing, composing, singing music and got involved into so many side projects that he’s totally entitled to write lines like ‘My life is so amazing, I don’t know how it got this way’ (Pretty Girls).
Pharrell’s genius doesn’t lie in ‘Happy’. Or in his music alone. While the aforementioned single sold in more than 10 million copies wordlwide, Pharrell continued to sign more projects in his name. Like this Adidas collection: jackets and sneakers with Pharrell Williams’ name on the three-striped label!
See also: A tour of Pharrell’s home!
There’s definitely an audience for that. Since the entire world jumped into the Happy bandwagon, they could definitely embrace the classic Stan Smiths or the classic track jackets that Adidas is proposing in this collection! Only that a pair of these Stan Smiths costs $190 and a track jacket costs $1270 (cue – it’s leather). Everyone still there in the ‘Happy’ choir?
In 1995, The Washington Post famously broke down the cost of a sneaker. It was a pair of Nike Air (Pegasus) selling for $70. While it costs the brand just $20 to actually produce the shoes, the additional $ for retailers (advertising, distribution, operating profit, rents, personnel) mounted the final consumer price to $70. Again: made with $20, sold with $70. Amazing, right?
A pair of regular Stan Smith sneakers costs $75 – Pharrell’s version is $190. A classic track jacket is $70 – Pharrell’s posh leather version costs an extra $1200.
Now back to Pharrell: taking just his estimated worth around $200Millions Pharrell Williams has every right to be Happy! He actually has 200 million reasons to be Happy. So why is he continuing to not only promote but also to simply participate to a project which involves label costs more than production costs? Why doesn’t he set an example by associating himself to a brand’s collection that would not only be affordable, but at least would declare and spend the profits for honorable causes?
Certainly not the way the world turns, everybody needs to contribute to the economy and Pharrell is more than generously doing so! His partnership with Adidas follows more special collections in Pharrell’s resume: Moncler and Uniqlo to name just a few, even Louis Vuitton in the past.
Adidas is no stranger to famous collaborations either, having ongoing collections with designers Stella McCartney and Jeremy Scott. If it all goes well with Pharrell’s new line for the three-striped brand, we’ll most certainly see more ‘Happy’ designs from the brilliant entertainer!
And so, dear friends, it’s how the abominable trend of pairing haute couture, really exquisite clothing items with sporty clothes and accessory that would only belong in the gym – how could one pay a 4-figure price on a sports jacket and not wear it with a 4-figure silk skirt? Some trends are only born out of snobbery, pick carefully and wear stylishly!