Katy Perry, post divorce, is going through some kind of rebranding. Part of which, make no mistake, is this Vogue US July 2013 cover. In an on and off relationship with John Mayer, Katy Perry is going for a ‘fresh, romantic look’ as the cover title announces it.
Annie Leibovitz, as always, performs her epic photographic magic on Katy and, although to my eyes, her face looks half-sleepy, half-medicated, I’m certain that fashion amateurs and pop music fans alike will see some kind of Snow White beauty in this image. I like the overall composition of the cover, it’s clearly far from being the fashion/model cover work we’ve been expecting from an edition of Vogue magazine, but being lead by the steady celeb-hand of the one and only Anna Wintour, we can surely understand and accept this Vogue too. It’s not bad, it’s just playing it all on the fame capital of the cover personality.