H&M. For your late-weekend inspiration, yes. Why? Because shopping is synonymous with leisure nowadays and we’re so busy during the weekdays, a shopping session sounds more therapeutic than an hour on the shrink’s couch. Sometimes. Especially when nice collections like this are involved!
Remember when I said I was thinking about H&M and how peculiarly quiet they’ve been about their new Designer Collaborations? Well, just the other I came across Beyonce doing both a campaign and contributing to the actual Summer collection, now it’s about the models.
I know I looked at models off-duty posing nicely for the cameras so many times, I ended up getting inspired by those looks and sourcing out more wearable ideas than on the actual catwalk. H&M thought about me and my kin when they concocted this special off-duty models collection.
‘The New Icons’ Collection is inspired by and fronted by the new Supermodels: Joan Smalls, Liu Wen, Lindsey Wixson, Daphne Groeneveld. Their eclectic style, forged through the fires of countless fashion shows&backstages is now ready to hit the H&M stores and from thereon – your closets. The pictures look nice, and the clothes seem gorgeous, let’s hope they’ll also feel like that in person and not the usual under-cheap quality you sometimes get when purchasing a fast-fashion article.