(you haven’t forgot about our Family & such day, have you?) Awareness campaigns are so special! I can’t even imagine the tremendous work involved and the emotional charge of everyone who’s doing a PSA! Steven Klein photographed the beautiful Emma Stone and her mother for Revlon’s “Your Lips Can Save Lives” PSA.
It’s essentially about early cancer detection as Krista, Emma’s mother, was diagnosed with breast cancer in 2008 (at 48). Since then, she underwent surgeries and chemotherapy but is now out of harm’s ways for four years already. It’s a beautiful awareness campaign for a great cause. So: don’t forget the yearly exam!