Saint Laurent Paris. New Logo, Old Helvetica Font

When the house of Yves Saint Laurent let go of Stefano Pilati this year (and took Hedi Slimane back), they may or may not have known they’ll be also letting go to “Yves” too. Hedi rebranded YSL Paris into Saint Laurent Paris. Sanctifying fashion, eh, Hedi? (also, Helvetica just became the most fashionable of all fonts. Ever.) {tFS}

YSL new Saint Laurent Paris logo

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