They just love controversy, don’t they? The J. Crew marketing team, as always, gets into some kind of trouble with their style guides! Remember that nail polish thing they did a while ago (now I see I was getting all hot about that boy’s pedicure for no reason)? Well, they’re back with yet another disputable presentation:
J. Crew’s June 2012 Style Guide revolves around a certain Bali Adventure. However, the J. Crew marketing dept thought that a picture with a Bali Temple wouldn’t transmit the right style info. So they threw in a handful of local kids for the flavor!
Now – if Angelina Jolie and Brad Pitt would’ve been their cover stars, this could have been less offensive. Please, J. Crew, organize some kind of focus groups when you’re issuing your smart style guides! People may not get the right idea when you’re promoting photos like these! Actually, people get all the wrong ideas instead! And no, not everything is permitted in the name of fashion! (thank you, Ellington, for showing this to me! Although it saddened me, I hope the negative impact of this particular style guide will teach them to do better for future issues!)