Hugo Boss has always been on the austere side of the aesthetic and this Hugo Boss Fall Winter 2011 2012 campaign makes no exception. Although starring Daria Werbowy and Mark van der Loo, the Mario Sorrenti photographed images exude solitary wealth, simulated happiness. Simulated life.
As far as I’m concerned, they could’ve dressed a couple of plastic mannequins for the job instead of using Daria and Mark, the end result would have matched this one in the smallest details. A great house, beautiful designed and sewn clothes, impeccably executed photographs of utterly gorgeous models don’t make a great campaign, wouldn’t you agree? (photos via)