While the financial reports state that H & M profits go down, it would appear that China is not only a new market for the Swedish fast fashion giant retailer but also their hope! For the China market has proved to be a magically profitable one for Hennes and Mauritz.
I won’t put it in percentages and margins, I’ll just stick with the short version: a mild decrease of the profit margin was registered by the H & M stocks so they have to rethink their market approach and concentrate on emerging markets, just like Inditex did (parent company of Zara). I wonder what comes after Versace? I’m sure the next designer will be carefully chosen to meet the new markets aspirations! What do you think? (via; photo via)