Heidi, Kori, Jasmine DNKY Spring Summer 2011 Ad Campaign

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I was wondering what stood in the way of professional photographers to adopt the street style photographers cum bloggers routine. Remember last year who shot the DKNY Jeans ad campaign? Yep, that’s right, Scott Schumann. Yes, the one and only Sartorialist.

And he did some semi – street style photography. It seems that the concept was adopted by DKNY for further campaigns as well because they kept the street style and changed the photographer. Starring the oh – so – gorgeous Heidi Mount, Kori Richardson and Jasmine Tookes, the DKNY Spring Summer 2011 ad campaign feels like one of those vintage fashion catalogs only with contemporary clothes.

Photographer Nathaniel Goldberg. Also – would you say that Sarto is mad right now? Very… mad? (muahahahaha) Bad, bad DKNY, bad! (more images right after the jump, click here for the gallery!) (photos via)