Associating beautiful women and expensive / fast cars has become such a used cliché over the marketing years, the present collaboration fails to surprise me.
Karolina Kurkova just took off her impressive angel wings and got behind the wheel of an equally impressive Mercedes Benz CLS coupé. Illustrating the image of the brand in photos shot by Craig McDean, Karolina’s ads will be officially launched in the same time as the Berlin Fashion Week – January 2011. Too bad by the time the New York Fashion Week will kick in (February 2011), these will already be du passé by fashion standards. Why don’t they come up with a new set of ads for every fashion week? Just to keep up with the times and the frivolity of the fashmarkets? (via)