I’m trying to understand if this is Scarlett’s real hair, new hair or just a plain, nasty wig on Scarlett Johansson for the second part of the Mango ad campaign Fall Winter 2009 2010.
You may remember it correctly, Scarlett is blonde no more. She radically switched to redhead (plus she really has long hair!) a while back and this campaign pretty offends my sensitivity. (the story continues right after the jump with more images!)
Sure she still plays the bombshell for marketing purposes, but she’s advertising for a brand doing 90% women clothes and accessories. While the seductress game? Unless all gay women out there dress chez Mango, this campaign is pretty boring, the same old cliché all over again. I do trust we outsmarted the day when only blondes had more fun and felt more feminine the others. Haven’t we? Sorrenti & Mango say we haven’t! (TP via FWD)