Seeing John F. Kennedy advertising for Omega I said to myself this has to be one of the most tasteless, risqué ads ever. But I’ll have to ask you what your feelings are in order to draw a relevant conclusion.
Omega cooperated with the John F. Kennedy Library Foundation to use JFK in the promotional materials for Omega Speedmaster because it seems they have a history together: JFK wore an Omega timepiece to the inauguration and two of the Mercury program astronauts equally wore Omega Speedmasters.
But also, this new Speedmaster edition marks the 40th anniversary of landing on the moon (while wearing an Omega watch). How influential this new campaign can be? Both numbers and ethics? (via)
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2 comments
I really don’t know what to say about this. I believe that the Kennedy family are very selective about what they attached their name and brand to. You won’t see them advertising “Candies” or “Swatch” so I think that I can stomach this ad.
My first thought was that its tasteless but if the Kennedy famliy agrees who am I to judge?
Though I don’t like to see our late politicans as a face of an ad campaign.
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