The world’s first Shakeable Ad just got viral: Dockers advertises for iPhone applications, using iPhone’s accelerometer’s interactive advantages to promote the Dockers pants versatility.
(it’s like a breath of fresh air in an endless ocean of celeb-in-advertising!) Hoping this kind of innovative promotion is the next step up in marketing evolution, I’m impatiently waiting for Marc Jacobs doing a Cancan (with or without Kate Moss) for his next collection’s ad campaign! What would be the interactive shakeable ad of your dreams? (via)
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