Does Anne Hathaway looks like a young-people icon? Because it seems that’s what Lancôme had in mind when making her the face for Magnifique.
I could also add another piece to the contradiction puzzle – Lancôme also launches a new site with the occasion – Magnifique-Women.com to connect and celebrate women via video. If this is part of a young-oriented deal, how is this woman-celebrating thing going to fit? Oh, well, maybe Kate Winslet freshly recruited for Trésor de Lancôme will save the women-themed-day… So, do you,(young but not only) women, need a video platform to connect? And how do you relate this to Lancôme?