And yet the world of designers counts a new addition! We can’t get enough of models having their own line of something, anything! It’s spreading like a virus.
Hope it won’t turn out to be lethal for fashion’s sake.
Anyway – word is that Heidi Klum stepped down from being the face of Jordache Jeans brand so she thought it would be great to sign some papers that make her designer for Jordache Jeans.
Heidi Klum by Jordache came up from thin air and developed through Heidi’s wardrobe, of course. Which she showed to the designers team “for inspiration”, of course. (haven’t we seen that already? Hm..)
“She was very sensitive to wanting the line to have a sexy edginess, but not be too revealing. She paid a lot of attention to details.”
Declared Liz Berlinger, president of Jordache Enterprises.
The collection is called “Naughty and Nice” (at least the name of the collection is allegedly Klum’s idea) and has 20 pieces: jeans ($140-$170), tops, dresses ($80-$350) and will be distributed exclusively at Bloomingdale’s.
What a beautiful world this will be! Beautiful clothing made by beautiful people! Long live marketing!
Oh, pardon me, if you have another opinion on all this, please share! I’m always happy to be proven wrong!
What do you say? Heidi has designer hidden talents? Or it’s just money for retirement?