Edun Replaced Butterflies With Owls For Fall 2012 Ad Campaign

… and as much as I like Owls (this white one looks particularly impressive), I was way more impressed by last season’s butterflies. However, I’m happy that Edun remains coherent in their marketing identity, this Fall Winter 2012 2013 ad campaign, as photographed by the same Ryan McGinley shows that the summer particular aesthetic wasn’t random. Wonder what’s coming for next year… Snakes? {NYMag}