With a fresh yet classic approach of perfume and a romanticized, yet simple campaign, Oscar de la Renta’s Live in Love fragrance has every chance to hit the success wave.
Oscar de la Renta’s philosophy (at least where perfumes are concerned) revolves around scented flowers “a flower that doesn’t smell is like a woman with no fragrance”. As such, he prepared a perfume for women with top notes of ginger orchid (which he also grows in his garden), bergamot, hyacinth, middle notes of jasmine sambac, orange flower and rose. The base of Live in Love is sandalwood, cedarwood, musk and amber.
The name of the perfume is inspired by the tattoo of someone who actually works with Oscar de la Renta and the ad campaign, both in print and in video is the handy work of illustrator David Downton (you can watch the video after the jump). I especially loved the words that carry the campaign: Oscar de la Renta Live In Love, The New Fragrance for Women created by a man who adores them. Simple truths enchant me. I will most certainly give it a whiff! Will you?
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