When the Boss Nuit Perfume ad campaign surfaced, everyone tuned in and agreed on the “weird” factor. I watched it too. And found it to be not so strange after all.
Actually, I really wanted to ask you and see what you were thinking about Gwyneth Paltrow’s Boss Nuit video commercial (you can watch it after the jump). Gwyneth is flawless as usual, the campaign isn’t more profound or more philosophical than Blake Lively’s Gucci Premiere we watched not long ago. So why the negative impact on the fashion community? (… I wonder how long till everybody gets over their Gwyn – envy! All that negativity is bad for your fashion karma, you know?)
7 comments
I don´t hate her, in fact I like her very much. But this ad ??It lacks everything. It is soulless.
and Blake isn’t? It’s pretty much the same recipe..
You are right.
But I expect more from an Oscar winner than I expect from Blake. In fact, Blake says nothing to me.
true, Blake has a more tamed aura than Gwyneth. Could be also because Blake is such a big star on the small screen and Gwyneth owns the big screen?
(Just a thought)
Actually, I may not always be into the latest avantgarde -ish ads, but there has to be a story somewhere. For me, it’s always about the story. I can’t buy it unless it’s epic (for years, I’ve been faithful to Shalimar because I loved the story). I know it’s just marketing, but that’s me… So, why I wasn’t sold to the “weird” label? because it’s just as vapid as Blake’s ad. Doesn’t tell any story to me… But you’re right, there’s no way you can have high expectations from Blake…
I agree with you. It is all about the story.
I thought it should be about the perfume and how it smells? That’s how I buy a perfume and always have bought perfumes…..(*^_^*)
its a commercial for Pete’s sake! you dont have to give an oscar worthy performance. as long as the ad tells you theres a new perfume in town..im buying it..why cant you? no puns intended.
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