Mark Jenkins’ Lacoste Perfume Street Campaign

Getting back to Bastille Day: Mark Jenkins worked with French fashion & more label, Lacoste for a special kind of advertising campaign. One that will involve the street that Mark Jenkins is so fond of (Mark is a well – known American artist with a penchant for street installations).

Below, an example of Lacoste’s box sealing tape tennis player and how popular he became among the French people. A true national treasure! By Lacoste. (it took me a while to understand what were those colorful fragments inside the statue – perfume bottles! Or so it looks like. I wonder if anyone was curious enough as to dig into the statue to free the fragrance containers…Oh, and I also wonder what was written on the statue’s “made in” label! wink)