Joan Smalls’ Fendi Fall 2012 Ad Campaign

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As if we needed more proof that Joan Smalls is having a big fashion moment (which I hope it’ll last indefinitely), Karl Lagerfeld chose “her and her alone. No other girl – or boy – no child, only her.” for Fendi’s fall 2012 ad campaign.

He and Joan endured the bad Italian weather when they shot the campaign somewhere outside of Florence but oh, what a lovely result! Fendi’s ad campaign – set to break July 15 in printed media – was biensur photographed by Karl Lagerfeld with a little help from stylist Charlotte Stockdale against a hilly backdrop with olive and cypress trees! It’s not girly, it’s as abrupt as Lagerfeld likes it to be so I’m only liking this because of Joan. You?

Joan Smalls Fendi fall 2012 ad campaign

Joan Smalls photographed by Karl Lagerfeld for Fendi fall 2012 ad campaign


#1 Ellington on 06.29.12 at 9:31 am

So happy for Joan!
She looks lovely and the Kaiser has a good eye. ; )

#2 Riana on 06.29.12 at 4:26 pm

Joan is great. She looks like nice girl to me. Someone you can have fun with and a good conversation too.

I still don’t like that (twin) W cover but that’s not her fault.

#3 Riana on 06.29.12 at 4:29 pm

Argh, my former comment was meant for the video you posted recently Kpriss…..anyway, these photos are great.

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