Joan Smalls’ Fendi Fall 2012 Ad Campaign

VIEW
SLIDESHOW

As if we needed more proof that Joan Smalls is having a big fashion moment (which I hope it’ll last indefinitely), Karl Lagerfeld chose “her and her alone. No other girl – or boy – no child, only her.” for Fendi’s fall 2012 ad campaign.

He and Joan endured the bad Italian weather when they shot the campaign somewhere outside of Florence but oh, what a lovely result! Fendi’s ad campaign – set to break July 15 in printed media – was biensur photographed by Karl Lagerfeld with a little help from stylist Charlotte Stockdale against a hilly backdrop with olive and cypress trees! It’s not girly, it’s as abrupt as Lagerfeld likes it to be so I’m only liking this because of Joan. You?