I wonder what’s scarier – having Scarlett Johansson on a Vogue cover, looking like torn from another era or reading the actual cover line “Scarlett Johansson, back with a vengeance”. Was there something Scarlett had to revenge? I’m lost… (not in translation, though)
As you may suspect already, Scarlett Johansson is doing Vogue May 2012 because of her Avengers movie being released in theaters this month. A superheroes – packed movie and a new man: that seems to be enough for a Vogue feature. If you’re an actress. Or if Anna W loves you. However, if you hit the jump, you may be surprised how blunt the Mario Testino pictorial feels like. (ready? Here we go)
The cover in itself is charming. Retro glam, old school beauty, flawless smile. Inside? An interview with a completely unexpected kick start: Scarlett crying. Because she was chopping onions. Taking cooking lessons. Surprising? If Vogue is aiming at naïve housewives who don’t imagine that celebrity has human core, possibly. Uninspired? If Scarlett thought this could be a perfect interview showing that beautiful and famous can be every day people too, fine with me.
It’s a Vogue US feature, I don’t expect it to focus solely on fashion, but I think we get the picture so far: celebrity makes fashion. Anna has a mighty global vision in Vogue: style & fashion is all around us, especially in what we’re bombed with visually, media – wise. Aka the entertainment industry. Movies. Music. It’s about the power grasp over the world’s audience, not just about pretty clothes and fine jewelry, is it not? Fashion is influence, let’s all adjust our compass accordingly! (that being said : were there only beige satiné dresses available for this pictorial? And just a white calla bouquet that they had to move around from set to set?)
5 comments
Mario Testino earns easy money methinks. Scarlett looks pretty when she smiles. Her photos are not exactly original, too safe…..
If the goal is to kill me with beautiful but boring then Vogue your work here is DONE! Although Mark Ruffalo is a honeypot & the comic loving nerd in me is super excited about The Avengers – I find this cover the same as the last one, & the one before that & the one before that & …..
it’s a “Vogue US classic”, huh? Let it be so, then! Anna really imprinted a style direction to this magazine. (so it is Mark Ruffalo, then? I wasn’t sure…)
I know it is a classic US Vogue cover but 1950s old hollywood glamour is beautiful but isn’t it getting stale instead of being fresh & vibrate.
Also Michael Fassbender is in an editorial – that will be worth it – I must admit I do like the fashion spreads with the actors – they are edgy & cool.
Girls, the real problem with Vogue are the people that purchase Vogue driven by the globalised industry that has caused this celeb thing. All Anna Wintour did was recognise this. Otherwise there would be no advertisements so no Vogue any longer and she would be without a job. Hard to find another job at her age like this don’t you think?
Eh, yes show the men! :D <3
Leave a Comment