Bar Refaeli Is Passionata This Spring Summer 2012

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When we talked about Bar Refaeli’s lingerie project a couple of days back, I realized she was mainly doing underwear modeling and so here she is, doing what she does best: showing her beautiful (normal, curvy) body in a new ad campaign. (no, it’s not for her own line, although I’m really curious to see how turns out.)

Passionata Spring Summer 2012 with Bar Refaeli is one of those enchanting campaigns you just love staring at. Even if you’re not a man. Because Bar is lovely, the lingerie is exquisite, and the pictures are playful, sunny and joyful (although based in the studio and not under the sunny skies). If you don’t take my word for it, just convince yourself and hit the jump to see larger images! (or click here for the gallery!)

Bar Refaeli Passionata Lingerie Spring Summer 2012 Ad Campaign

Passionata is a French feminine lingerie brand, part of the Chantelle Group (which is also parent to Chantal Thomass and Chantelle among others). Bar has been working with Passionata for a few seasons now and they seem to enjoy a nice marketing relationship as she keeps coming back for more. We’re not complaining. Are we? (first seen here; more about Passionata here)

Bar Refaeli Passionata

Bar Refaeli looking great in Passionata campaign Bar Refaeli Passionata campaign Bar Refaeli lingerie Passionata

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