It’s one of those ageless days here: latest in Photoshop wonderland is the oh – so – lovely Rachel Weisz who is proudly representing for L’Oreal’s Revitalist Repair 10.
The campaign’s photo shows a too smooth skin on Rachel’s face, with a smooth glow. Given that the visual sustains an anti – ageing cosmetic product, I think it’s a good attitude from the UK’s Advertising Standards Authority to ask the giant cosmetics brand to stop pushing this ad, at least in its current form. Baby steps, but we’re getting there! Hopefully! I can’t wrap my head around it, people! – we’re more and more enamored with reality shows but can’t stand the look of real faces in ad campaigns (and magazines)!
2 comments
Ah, I never take ad campaigns serious. I like some for the way they look but in the end they all lie. If this is a first step where’s the end? Everything in fashion magazines is photoshopped. Even 14 years old for crying out loud! And worse a lot of photoshopped people are “photoshopped” due to work they have done. In fact ALL ad’s about beauty care and/or make-up should be banned. All of them; they all lie to us. Period!!
I like the Rachel on the left better than the lifeless face on the right.
I always found Clinique’s the smartest ad campaigns :)
I’m glad that it’s getting a little better over there. I don’t think any one regulates the ads in U.S. magazines. I’ve noticed more lately where the face is so airbrushed that it looks like a painting rather than a photograph. Do they know that we know that people have pores in their skin?
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