Joan Smalls, Constance Jablonski, Liu Wen Estee Lauder Ad Campaign

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Celebrating beauty in all its diversity should be mandatory (at least) for the big beauty brands. And I couldn’t be happier with the new Estee Lauder ad campaign featuring Constance Jablonski, Liu Wen and, my personal favorite, Joan Smalls.

Photographed by Craig McDean, the trio is effortlessly impeccable and I sincerely congratulate Estee Lauder for having promoted such an image. If they can’t do anything about excessive Photoshop, at least they tune in to the reality and embrace the pure, simple fact: beauty is diverse! Do you think this will increase the sales? or it’s just a politically correct maneuver? (via)

Joan Smalls Constance Jablonski Liu Wen Estee Lauder ad campaign

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