Sequined Chanel No. 5 Makes Paris’ Musee D’Orsay

A gigantic Chanel No. 5 bottle, entirely made of sequins (hand sewn) will be placed on the prestigious Musee D’Orsay from Paris. Covering no less than 2,890 square feet from the exterior wall of the museum, the sequins bottle and the museum will symbiotically coexist this very January 2011.

As long as I strive myself to see the liaison between this fragrance and le Musee D’Orsay, I’m having a hard time understanding the museum – worthy dimension of this sequined bottle. Are we left to understand that for the French, a Chanel perfume bottle is a matter of such high art as to make it museum worthy? Or is it just another way to monetize anything in order for real art to survive? (via)