Audrey Tautou’s Chanel No 5 Ad By Jean Pierre Jeunet

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Now this is the kind of advertising pushing me off the economy edge right into the store! I’m not a fan of Chanel No.5 (or at least not yet) but I’m definitely a fan of Audrey Tautou’s ad for the legendary perfume!

Billie Holliday’s I’m a fool to want you brings such a nostalgic, tragic air to Jean Pierre Jeunet’s short film that the ad looks like 100% romance on film. Of course there’s the same one-night-stand affair theme that has been bugging the Kaiser for some time now, but then there’s something else… That feeling of eternal love, transported through time and space, an eternity-long romance making the hearts melt, the pockets empty and the Chanel No.5 legend go on, and on… and on… Wouldn’t you go out and buy that loving feeling? (there’s a shorter version of the ad you can watch here and you can listen to Billie Holiday performing Sinatra’s I’m a fool to want you here)


#1 Samantha on 05.08.09 at 9:31 am

Watch it on Chanel’s website. The quality is much better.

#2 Ellington on 05.08.09 at 10:17 am

I love Audrey Tautou, I think that she is c’est manifique!
This Chanel ad is great, I love how it combines the old world, train travel and the new world digital cameras into one timeless and romantic experience.
I also love Lady Day, her music is so poignant. I think this ad is now my favourite Chanel ad along with the one with Carole Bouquet with the Nina Simone song directed by Ridley Scott. Stylish and classy! : )

#3 Adriana on 05.13.09 at 6:27 am

I’ve used Chanel 5 soap and body lotion for quite some time. I had the perfume too. Preferred the soap and body lotion though. And I felt tempted too of late in the perfumery to buy it……but I’d just read that every 55 minutes a bottle was sold in the UK!
The ad is great but a bit too long for my taste.
I love Billie Holiday very much, not every day but there are moments….
Ah, I remember I’ve sent the link of the Carole Bouquet one Kpriss! Remember? Because I love that one too.

We need to push ourselves into the shops if we can: we’ve to support the economy! My latest excuse these days when I’ve bought something I don’t really need…..

#4 pwp2010 on 01.11.10 at 2:01 pm

Just a comment here; in the official interview, Jeunet explains they didn’t wanted the theme of this perfume movie to be a one-night-stand affair at all, but more like a lucky second chance the couple gets with the help of this iconic perfume… And that goes perfectly well with what you’re saying about that eternal-long romance… with Chanel No. 5, of course :)!

And about Billie Holliday’s “I’m a fool to want to you”, I think they cut it perfectly at the end of the ad, leaving just “I love you” line and not some sad lines from in between…

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