No More Rodarte M.A.C.

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And they say the Internet doesn’t do much in the fashworld! Soon they’ll all see that everything is web and the web is everything! No, no, I’m not preaching, I’m just making an honest remark! Have you heard the latest about M.A.C.’s Rodarte collection? Noooo, that’s riiiight! Because there ain’t none anymore!

Due to continuous public opinion fire (read the web squadrons caught fire when they found out Rodarte was planning some offending names for their M.A.C. collection), the now-oh-so-famous Rodarte makeup collection for M.A.C. will be no more. Instead a charity fund will be set to help the Juarez victims. Why do you think they decided to cancel the entire collection and not just change the names and still fire it away? (right after the jump you’ll find the press release explaining the above). (via)

Rodarte for MAC makeup collection no more

Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our MAC Mexican staff and colleagues, MAC has made the decision not to ship the MAC Rodarte limited edition makeup collection. This decision will have no impact on MAC’s commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez. MAC and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of MAC is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue.

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