H & M Cuts And Throws Perfectly New Clothing!

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Whenever I talk about fast fashion brands like H & M, I never take it quite literally. But I should!

Because fast fashion brands and fast food chains they tend to have the same policies: at the end of the day/season, unsold clothes are thrown out, considered garbage. They also have someone whose job implies holes making: before throwing out those perfectly wearable, squeaky new clothes, holes are made in almost every single article of clothing. Then it gets tossed out the back. What a saddening waste! I do hope the word will spread really fast and measures will be taken so those clothes will be used for higher purposes than filling up the garbage bins and fueling the black market! (via)

UPDATE: It seems H & M got word of the buzz created after Times wrote the above mentioned article and they promised they won’t repeat the unhappy cut&throw away isolated event ever again as it’s not even a common practice for the label. However, former H & M employees said the declaration was a lie through and trough, destroying unsold clothing being done chez H & M for years, systematically (also Wal-Mart and other significant fast fashion labels). While readers with a heart and conscience allover the world swear on boycotting H & M, the future will prove us if they will really succeed. (thanks, Adriana!)

H M cuts throws new clothing


#1 Sally on 01.07.10 at 8:58 am

That is LUNACY. Can’t they donate it and take a write-off?

#2 Adriana on 01.07.10 at 12:33 pm

Lunacy id the word indeed. H&M is not the only one. It seems Walmart has the same habit. They can’t be the only ones.
I read the heartbreaking story of someone who worked in a expensive hotel that ordered luxurious fresh bread every morning for breakfast and sometimes 60% was not even used. Not even the workers could take it home: it had be throw away in the bin! For lunch: the same thing.

Homeless, food kitchens, poor families who can hardly exist? Nah, who cares? :((

#3 Ellington on 01.07.10 at 7:53 pm

Truly that is pathetic. :P
Yes why can they not donate the clothes to charity?

#4 Café au lait on 01.10.10 at 1:36 am

I never it Mcdo but I wear my girl with some h&m clothes, I’m feel so bad,
the thing that clothe are made in bangladesh (I could close my eyes and pretend that I did’t read it and thing that maybe a little girl made it for nothing) now I read that that same cloth if it’s not bought the trow it like a garbage and what about the people who made it and people who can not afford this?

I’m done with this brand, I promise my self that for any reason I will not buy some thing from brands like them,I was looking for some thing to motivate me now I have.
I think we chould do the same unless for a while to see if they would change their policies.

Ugh I’m so furious right now.

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