Armani Exchange On The High Line

The High Line Park is a convincing project. Whether that’s because of Diane von Furstenberg being so into it or simply because it’s popular, the High Line becomes a commercially powerful attraction.

Armani already sensed the potential and didn’t miss the opportunity to make its new Armani Exchange ad panel a significant part of the High Line landscape. Could that be interpreted as a green light for DVF’s High Line Park? Or it’s just one of those seize the ad-moment things? (via)