The Prada Transformer By Rem Koolhaas

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My visions on architecture and fashion go as far as the new Prada Transformer. Being a highly praised mix of fashion, architecture and art, the new Prada Transformer actually makes me think about Chanel and Zaha Hadid’s Bag-Art Pavilion with undissimulated nostalgia and appreciation.

The Prada Transformer was conceived by Rem Koolhaas as a four-in-one tent-exhibition: Art Exhibition, Cinema, Fashion Waist Down Exhibition, Special Event (Fashion Show) all physically rolled to fit into the same architectural structure (the story continues right after the jump with more images and inside videos)

Prada Transformer Rem Koolhaas

The Prada Transformer is currently based in Seoul (in the Gyeounghui Palace Garden). There’s a special mention on the website under Admission: Free but advance reservations are needed. Wait, what?

Prada Transformer Rem Koolhaas Waist Down

Prada Transformer Rem Koolhaas skirts

Prada Transformer’s Cinema starts on 26 June, The Art Exhibition on July 30 and the Special Event (fashion show) is undated. The project’s presentation by Rem Koolhaas himself is very interesting and the concept of taking Prada Skirt’s Art from the fashion-catwalk-laboratory so close to the wide public is exciting. But my common sense is alarmed by the way art is turning into fashion. And fashion into that kind of art. Would you like to be a part of the Prada Transformer? (via 1, 2, 3, 4)

Prada Transformer Rem Koolhaas inside

Prada Transformer Rem Koolhaas Miuccia Prada Prada Transformer Rem Koolhaas cinema installation Prada Transformer Rem Koolhaas Seoul


#1 Ellington on 05.03.09 at 4:00 pm

This is rather nifty! I like Rem Koolhaas he is one of my favourite architectural practices and architects, and Prada is one of my favourite design houses. Its a fabu mix. Actually when you wrote Transformer Kpriss I thought you might have been referring to the robots who are also kind of nifty in their own right! ; )

#2 Adriana on 05.03.09 at 5:12 pm

Kpriss, honestly before I’d read your line “But my common sense is alarmed by the way art is turning into fashion. And fashion into that kind of art” it did cross my mind yet! But it is fascinating and yes, I would love to experience this, oh sure…..

#3 sk on 05.03.09 at 7:59 pm

The reservation policy is just to control the flow of people and it was quite simple – just state a time and date that you want to go and they’ll have tickets ready for you at the front desk.

I went during the day time but the press photo taken at night makes it look very different!

#4 kpriss on 05.04.09 at 6:41 am

Rem Koolhaas was one of the reasons I started looking around for information about the Prada Transformer ;)

and it was named Transformer because it’s lifted and turned into another space with another destination but it’s the same structure after all. So it didn’t came from me. Wish it did, it really describes it wonderfully.

Adriana, why? is it the designer’s creations proximity? (that would be it, for me)

Sk, thanks so much for the explanation. So there was real interest in this art/fashion manifestation! Do tell, how was it?!

#5 Adriana on 05.04.09 at 9:51 am

The video’s were amazing to watch how he did it and why it’s called Transformer. Brilliant. As brilliant as our Delta Works. We Dutch are very inventive. (Kind of proud here….)

Kpriss, before I get lost in translation do you mean with “it’s the designers proximity” that they, or in this case the Prada family, live in their own creative world? Because I’ve often the feeling if these people have lost contact with “normality” or the real world…….???

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