Alessandra Ambrosio Promotes Victoria’s Secret Biofit 7way Bra

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I’m beginning to think that the good side of the credit crunch is having to come up with new and improved ways to keep up with fashion (and every other aspect of our blessed existence).

Victoria’s Secret Biofit 7way fit bra is one of those wonderful inventions that could make me order the product even without seeing its advertising campaign. And not because it’s Victoria’s Secret (not even because it’s Alessandra Ambrosio promoting it) but because it’s a smart gadget for any woman! (the story continues right after the jump with more images and the video ad)

Alessandra Ambrosio Victorias Secret Biofit 7way ad

Of course, I would’ve preferred a soft bra, not a padded one like this Biofit but the 7way part is enchanting! Said to be made from a revolutionary fabric that adheres and remains in place with different padding adjusted to each cup, I have to try it to be convinced. Would you rather have 7 different bras or just this one with 7 way to arrange your straps for every outfit cut? (photos via 1, 2)

Alessandra Ambrosio Biofit 7way bra ad campaign

Alessandra Ambrosio Victoriassecret Biofit 7way

Alessandra Ambrosio Victorias secret 7way bra ad

Alessandra Ambrosio Victorias Secret Biofit bra ad Alessandra Ambrosio VictoriasSecret Biofit 7way ad Alessandra Ambrosio VictoriasSecret Biofit 7way bra

1 comment so far

#1 Ellington on 05.31.09 at 3:27 pm

This bra is a good idea and I like the looks of it. It would be prudent to try though to see how well it works.
Oh and Kpriss you were wondering who would lead the VS Angels in their next show, maybe Alessandra Ambrosio could do it?

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