What’s the relation between Mercedes Benz and fashion? Some might immediately say Mercedes-Benz Fashion Week. That’s half right because starting this year, you can also add Julia Stegner, world’s best model for 2008.
Julia Stegner is the new ambassador for Mercedes-Benz and she was photographed in an ad print for the brand wearing a red dress signed Anne Valerie Hash with a Mercedes-Benz CLS 350 CGI Grand Edition rolling on the back of her train like on the Red Carpet.
The images will be promoted starting with Mercedes-Benz Fashion Week Berlin (January 28 – February 1). Besides the obvious association with the Fashion Week, Julia Stegner’s appearance couldn’t really sell more Mercedes-Benz cars, could it? (berlinista.com via luxist)
4 comments
So I guess its an all German thing.Wonderbar.
Yawn, such a cliché! Yes, Wunderbar D.B.!
She is not in the ads to sell the car per say, she is there to give the men who would buy this car the idea that she comes with it or someone similar does or you will get someone just like her if you drive this car. ; )
….and its advertising we’ve seen for decades! Its not a German thing either but a international thing.
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