What to do in those endless hours of walking to or from different locations on a day’s work? Listen to music! Great idea! But what if you were a tip-to-toe fashionista who doesn’t like wasting any time, be it for music or daydreaming?
Well, then you’re the perfect target for Stella McCartney’s new ad campaign! It’ll be featured on big newssites and by clicking the advertisement banners you’ll be able to see the latest collections from Stella McCartney right on your iPhone or Smartphone! You may see that as a perfect marketing opportunity. Stella saw it as an…environmental responsibility! Because the campaign goes online and doesn’t involve any plastic/paper! Besides the obvious question – would you go environmental and read your magazines online I have to add another one: do you think Stella’s initiative (she’s full of innovations, lately, isn’t she?) is a blissful one? And more fashion campaigns/catwalks should be made available for the iPhone/smartphone users? (via wwd, photos via style.com, apple.com)
Its an interesting idea and has been utilized before for different ad campaigns. Yet how many of Stella’s clients would admit to taking the bus I wonder? ; )
I still love magazines and books, I love the tangible feel and the look of them.
*Snore* I think Ralph Lauren did this already.
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