Rihanna’s White Tatoo Heart Campaign For Gucci And Unicef

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There’s something strange about Rihanna and her ambassadorship for Unicef via Gucci… It’s like seeing a mother breastfeeding while wearing a studded leather combo… But I guess everything goes in the name of Good Will Fashion.

Gucci has signed up Rihanna for its annual Unicef campaign to benefit African HIV/AIDS infected children, orphans. The collection is called Tattoo Heart and it features the Gucci symbols (the horsebit and the web) in mostly Red and Green on White background, something we’re most used seeing chez Gucci. The design is highly cartoonish and contrasting, rather out of Rihanna’s usual fetish style. The collection will be available starting November 19th 2008 up until the end of January 2009. Besides being an obvious marketing-darling, what relates Rihanna and the Tattoo Heart Collection from Gucci for Unicef? Oh, and does anyone has a déjà vu feeling like I did when I saw the designed stars? Something strongly reminded me of the t-shirt Kate Moss did for Topshop… (via vogue.co.uk, justjared) (more images right after the jump and a video with a preview of the campaign)

Rihanna Guci Unicef Collection Tattoo Heart ad campaign

Rihanna Guci Unicef Collection Tattoo Heart ad

Rihanna Guci Unicef Collection Tattoo Heart clutch Rihanna Guci Unicef Collection Tattoo Heart bag

Rihanna Guci Unicef Collection Tattoo Heart shoes bag Rihanna Guci Unicef Collection Tattoo Heart various


#1 Dolly Bird on 11.19.08 at 4:24 pm

Other than Kate, the motifs remind me of recent MiuMiu, vintage Chloé and the Immaculate Heart of Mary.
Rihanna looks gorgeous as usual, the collection’s sweet and special, its all for a good cause so I say Thumbs Up!

#2 Ms. P&C on 11.19.08 at 5:57 pm

I’m not crazy about the motifs – a little too Ed Hardy for my comfort – especially when paying Gucci prices!
But, I do love how Rhianna looks. These images definitely gave me pause as I flipped along in my magazine… I like how she looks really simple, it’s a clean look.

#3 RiRi on 11.20.08 at 5:25 am

The stars are of the tattoo at the back of Rihanna’s neck

#4 Adriana on 11.20.08 at 10:53 am

I’m a UNICEF member for years. I don’t needed a celeb or a label to make me aware what’s going on…….
I don’t care about this cooperation. You just give without asking something back.

#5 Ellington on 11.21.08 at 5:22 pm

It reminds me of a Bananarama logo. I don’t care for the stuff but I think the cause is a good one.

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