Marion Cotillard’s Dior Ad

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After just few weeks of letting the news circulate, the new Dior ad campaign with Marion Cotillard has surfaced.

She’s high up in the Eiffel Tower and she does a brilliant pose, even if she’s not a professional model. I for one, like her frizzy un-styled hair (though I know better, that décoiffé effect is really hard to get!), her looks and her clothes!( and love the sandals!) I hope the rest of the campaign will be released soon so we’ll get a serious dose of Marion Dior-ness! Even if I’m used to seeing models in ad campaigns, I think due to recent economic reasons, luxury brands will go more and more for celeb-faces to carry the profits. Would you have preferred a model? (photo via ontdff)

Marion Cotillard Dior Ad Campaign


#1 Dolly Bird on 11.11.08 at 4:10 pm

I’m a fan of Marion Cotillard but I’ve been told the picture’s photoshopped. Apparently Marion’s not really on the Eiffel Tower and its a false background.I stand corrected of course but either way its always nice to see Marion.She controls her image very well and she doesn’t force herself down our throats all the time like some celebs.

#2 Adriana on 11.12.08 at 9:05 am

I don’t care [anymore] whether a celeb, a model or a former supermodel is the face of any product whatever. I’m so used to all these celebs now and to be honest: I didn’t regonise Marion Cotillard at all! So she’s now Chanel’s and Dior’s face? That’s sounds a bit like an overexposure to me….? But since Dolly Bird is from France she’s of course better informed than me or us?
Plus I get a nauseous because I’ve fear of heights. Though I’ve climbed every tower or took any other change to get a beautiful view. I always take some distance from the edge(s)…..brrrr….
But I love the shoes!!

Hmm, you think luxury brands are going to use more celebs due to the credit crunch? I’ve the feeling this is been going on for so long now but it make sense to me. After all the rich and famous are their targets? Or do you suggest this fact because their faces are more regoniseable for the regular people? I didn’t regonise Marion and I do feel the economic not yet but that day will come… I guess?

#3 Adriana on 11.12.08 at 9:07 am


#4 Ellington on 11.12.08 at 2:53 pm

I think its a nifty ad and she looks spiffy. I love the whole outfit especially the shoes!
I have not the vaguest recollection who Marion is. As for the model/actor/celebrity debate I think it depends on what is being put across in terms of product and marketing. I like models for most things as a lot of celebrities get on my last nerve!

#5 kpriss on 11.13.08 at 4:27 am

Dolly Bird, indeed it was photoshopped, that’s perfect clear as the sky behind her!

Adriana, I think they’re using celebs because they allegedly sell so much more than a product! They sell a life guide, a life model in a bottle, in a box… Most studies conducted lately show that a huge percentage of people make choices (I admit, it was about clothes, but I guess you can expand it to jewelry, watches, shoes, accessories.. food? almost everything) based on their favorite celebs. So if the brands go for celebs, it’s a sure best seller. They conduct their own market researches too. And if they conclude a certain face is more valuable than other, they’re going for it. Like Audrey Tautou.. She still didn’t made the Chanel ads, instead Nicole got even a stronger image impact after her pregnancy so Chanel stuck with her for the Eau Premiere…

Ellington, she was in Taxi (I forgot which one – correction – my husband said she did all the Taxi series) and Jeux d’Enfants (I looooved that one!) and in the recent Oscar-ized Piaf biopic La Vie en Rose.

#6 Adriana on 11.13.08 at 6:57 am

……but it spoils my fun while watching a movies more and more…..

The same reason fashion magazines do use celebs whatever fashionista’s complain, apparantly a celeb on the cover sells better to a broader audience…

#7 Ellington on 11.13.08 at 8:07 am

Thanks for the movie info but I have not seen any of the those films and I still don’t know who she is.

#8 Adriana on 11.13.08 at 8:51 am

Ellington, Marion is a very popular French actress. An actress with many talents. Very beloved in Europe.
For her part in the Edith Piaf biopic she received the Oscar for Best Actress in January 2008.
Here’s the trailer of the movie.

If you’ve time you should search for the one and only Edith Piaf on YouTube whose still a phenomenon and an icon in France as well in other Europe countries. This was such a marvelous singer I learnt to love due to my mother who adored Edith Piaf.
Marion sang Edith’s chansons herself in the biopic called “La Môme”.
Its such a pity how our European movies are so less unknown and admired overseas. Our European movies gets not that much exposure world-wide. Maybe thats a blessing too…??

#9 Adriana on 11.13.08 at 8:55 am

Huh, is Audrey ditched for the Chanel ads and Nicole is back? That’s new to me.

#10 Ellington on 11.13.08 at 1:02 pm

Thanks for the information again, and I do know who Edith Piaf is/was. I think that most of the time that European films do not make over to North America except in film festivals, is because a lot of people dislike reading subtitles and that puts them off. I usually don’t mind but I have to be in the mood to read and watch at the same time.

#11 Adriana on 11.13.08 at 3:50 pm

In the Netherlands is every foreign movie, tv-serie, documentary, interviews in the news etc. subtitled. Only animation, not everything but a lot, are synchronic. For the children. I always prefer the original version. There are always two versions! I’m so used to it and I don’t want it to be changed ever. I’m glad I can hear the actors real voices and its great to get in touch with other languages.

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