It may not look as the most stylish news, but you have to believe me when I say history is growing right before our eyes, let’s be a part of it (or at least let’s be aware of what’s going on).
L’Oréal-owned Lancôme will of course appeal the decision, but for the moment, they lost the case. Their abusive requests (as to bound the sell of more than three perfumes in a month by the same seller and several other claims) have been found irrelevant by a Belgian court since eBay has taken down the contested listings and is willing to cooperate, from its position of passive provider of “host” services.
Do you think these lawsuits are decisive for the future of e-commerce?
(to be continued…)
(via wwd, cnnmoney.com)
2 comments
Good for Ebay!
I think what is at stake here is bigger than what can be seen at first. All right the L’Oréal Group, the LVMH Group, Hermès etc… are suing Ebay on many cases… Why are they doing so? Because they are manufacturing “luxury” products. Traditionnally these lucury products have been on sale through either their own boutiques or what is called “selective retail”. Selective retail is for instance what you find at Bergdorf Goodman or at Saks Fifth Avenue. I think the issue here with Ebay comes partly from the fact that many “replicas” of luxury brands’ procucts are sold on their website. This is an element which is not helping luxury goods, is it? On the other hand, the internet community does not really have ( or is only starting to offer) specific selective e-commerce websites. This is probably the key to buying luxury goods online, as the luxury grnds expect their image to be respected and controlled. They could be right, don’t you think ?
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